Progress Report By Hongyan JI (Liz)

Work Summary:
Over the past month, I have created social media promotional copy in different languages and styles. I shared the article “Empowering Growth – My Three-Month Virtual Internship Journey at AAE” on Instagram, X (formerly Twitter), Facebook, as well as Chinese domestic platforms including Weibo, Red Book (Xiaohongshu), and Douyin (TikTok China version). A total of approximately 10 promotional posts were published .

Article Link:
https://aaeafrica.org/aae/empowering-growth-my-three-month-virtual-internship-journey-at-aae/

Key Results:

The article initially had 80 views. As of July 8, it reached 278 views, representing a 231% increase.

Notably, the related promotional posts on Chinese social media platforms collectively achieved over 9,000 views.

Reflections & Next Steps:
While the promotional content performed well, the growth in direct article visits fell short of expectations. To improve results, the following strategies will be implemented:

·Increase social media posting frequency

·Expand outreach via email marketing and other channels

·Enhance targeted exposure for the original article