Categories: Strategy Week

Final Report–Niu Yihan

The Vivious Farm Enterprise operates its business from Ibeju-Lekki in the Lagos area of  Nigeria. The business has activities through catfish rearing besides processing and production of broiler chicken and eggs and organic chicken feed. The business applies sophisticated aquaculture and poultry methods in boosting productivity levels while maintaining quality at consistent standards. The farm maintains control over water quality and feeding regimes along with basic biosecurity practices. The farm produces feed that is consumed by internal poultry units and neighborhood market customers. The three lines of products provide stability since they do not force the company to depend on a single product.

The customer base includes families together with market traders and small food enterprises along with local eateries. Buyers  who live in the nearby urban centers purchase products from the company. The company supplies regular shipments to small  wholesalers together with food sellers who maintain steady demand. Buyers who want sustainable products choose the company because  its practices maintain product safety. The company’s location near Lagos and its proximity to ports enables convenient access to  both urban buyers and international export opportunities.


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