How the Economic and Social Ecosystem Influences Entrepreneurial Decisions in Cameroon

Entrepreneurs in Cameroon confront various socio-economic risks, notably political instability, insecurity, corruption, and economic fluctuations, profoundly impacting their business strategies. This article aims to analyse these factors within Cameroon’s unique socio-political and economic landscape. Political instability triggers policy shifts, insecurity hampers investments, and corruption damages entrepreneurs’ reputations, undermining trust in business. Understanding and managing these risks is crucial for informed strategic decisions. This article proposes actionable suggestions to empower Cameroonian entrepreneurs to navigate and prosper despite these challenges.[1] [2] [3]

The examination of Cameroon’s entrepreneurial landscape underscores the prevalence of male entrepreneurs, yet acknowledges a growing presence of women. Despite generally low education levels, some entrepreneurs have pursued higher education, enriching the sector, especially in sectors such as agriculture, retail, services, and craft. Cameroonian entrepreneurs demonstrate remarkable resilience, confronting obstacles with unwavering determination to achieve their business objectives. [4]

Entrepreneurship in Cameroon increases under the influence of diverse socio-economic factors. Many are driven by the country’s low-income levels to venture into entrepreneurship, aiming to meet their needs and elevate their living standards, with high unemployment rates pushing individuals to create their own opportunities through entrepreneurship.

muriellereine

Murielle Mfem was born on 7 July 1987 in Foumban, in the western region of Cameroon, where she grew up as one of four siblings. Her school career took her to Collège St Thomas d'Aquin in Bafoussam, where she studied literature from the second cycle onwards, demonstrating her love for words and ideas. After obtaining a degree in Sociology from the University of Dschang in 2004, Murielle enriched her academic career with additional training in micro-enterprise management, socio-cultural animation, gender and project cycle management. Her professional career began with an immersion in non-governmental organisations (NGOs) in Nigeria and Togo, where she was exposed to the challenges and opportunities of humanitarian work. Convinced of Africa's immense potential in terms of natural and human resources, Murielle is dynamic and committed to promoting sustainable development and empowering African communities.

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