Volunteer Report

Final Methods Used

• Social Media Engagement:

Shared insights and highlights from the article “Changing Business Landscape to Digital Milieu: SMME in South Africa” on LinkedIn, Twitter, Instagram, and Facebook.

Utilized platform-specific groups to increase visibility among professionals and entrepreneurs.

• Forum Discussions:

Actively participated in discussions on online entrepreneurship forums and groups.

Shared relevant AAE resources and membership benefits to encourage registrations.

• Direct Outreach:

Personally reached out to network connections, encouraging them to explore AAE membership and view the selected article.

Page Views

• Existing ‘Views’ at the Time of Start of the Activity: 11
• The article “Changing Business Landscape to Digital Milieu: SMME in South Africa” has received a total of 425 views as of 29th November 2024, showing considerable progress toward the goal of 4,000 views.

Forum Discussions

Actively engaged in three prominent forums:

1. Discussed strategies for digital transformation in small businesses, receiving positive engagement.
2. Shared AAE resources in two LinkedIn groups, leading to multiple inquiries about membership.

Registrations

Existing ‘Membership Metrics’ at the Time of Start of the Activity

• Entrepreneur Group – 303 members
• Volunteer Group – 14 members
• Reader/Writer Group – 406 members
• Mentor Group – 10 members
• Study Group – 22 members

The updated metrics for AAE groups are as follows:

• Entrepreneur Group: 321 members (Increase of 18 members)
• Reader/Writer Group: 419 members (Increase of 13 members)
• Mentor Group: 12 members (Increase of 2 members)

Total new registrations: 33 members, surpassing the goal of 20 new members.

Volunteer Notes/Comments/Suggestions

• Total new registrations: 33 members, surpassing the goal of 20 new members.
• The use of targeted social media campaigns proved effective in driving engagement for both the article and membership registrations.
• Expanding the list of forums to include regional business networks may help attract more diverse participants.