METHODS USED FOR AWARENESS;
•Social Media Channels:
1.LinkedIn
2.Facebook
3.WhatsApp
ACTIVITIES AND IMPACT:
On the 14th of November 2024, I shared a flyer on LinkedIn, Facebook, and my WhatsApp status to promote AAE’s platform and encourage registration. The flyer highlighted the benefits of joining the AAE community and its commitment to empowering entrepreneurs. The flyer garnered significant engagement, with 310 Discovery reach and 158 impressions on LinkedIn, 240 impressions and 236 reach on Facebook, and 10 views on WhatsApp.
On the 18th of November 2024, I shared a diagram that captured the importance of entrepreneurship and how it fosters economic growth. The diagram was shared on my WhatsApp platform, where it attracted 50 viewers, sparking a conversation about the value of entrepreneurship education among my network.
Additionally, I wrote two blog posts to inspire and educate entrepreneurs:
•Fundraising 101: How to Attract Investors for Your Business – This blog explores strategies for attracting investment to scale small businesses.
•From Dreamer to Doer: How AAE Changed Her Life – This article narrates how joining the AAE network transformed a budding entrepreneur into a confident business leader.
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In addition to these activities, I shared funding tips and promoted entrepreneurship on LinkedIn. One post reached 516 Discovery views and another gathered 157 Discovery views, with meaningful interactions from members.
REGISTRATIONS:
As a result of my efforts, I successfully registered four new members:
1.Abigail Ampoe – Wholesaling and retailing of ladies’ wear (Manufacturing, Ghana).
2.Emmanuel Boateng – Locally made soles for shoes (Manufacturing, Ghana).
3.Juanita Adormaa Adu – Fabric conditioner production (Manufacturing, Ghana).
4.Ebenezer Tekper – Bread processing and baking (Manufacturing, Ghana).
VOLUNTEER COMMENTS/SUGGESTIONS:
Sharing visuals like flyers and diagrams significantly increased engagement across platforms. Moving forward, I propose creating video content or short storytelling reels to broaden outreach and attract a younger audience. Collaborating with other volunteers to co-author blogs or lead virtual sessions could also enhance platform visibility.
In conclusion, these activities have created awareness of AAE’s mission and provided actionable insights to entrepreneurs. With continued efforts, I believe we can empower even more individuals to grow and thrive in their ventures.
