Kickoff Post – Awareness Campaign Launch

Hello AAE Awareness Team! I’m Răzvan Cârciumaru, excited to begin contributing to our mission of spreading knowledge and entrepreneurship through African SMEs.

Selected Pages to Promote:

• “Analytic Reports on the African Business Environment” (English): https://aaeafrica.org/list
• French equivalent (optional cross-promotion to reach francophone entrepreneurs)

Baseline Metrics (Kickoff):

• Although detailed baseline numbers for these specific pages aren’t available publicly, the overall AAE site shows consistent growth across articles. For example, some past articles saw 20–30% increases in pageviews following social promotion aaeafrica.org+1aaeafrica.orgaaeafrica.org.
• I’ll track the current number of pageviews, blog interactions, and registration metrics from the awareness dashboard for precise monitoring.

Awareness Objectives (per month):

• +2,000 additional pageviews for the targeted articles
• Initiate 2 blog discussion topics, and contribute at least 4 replies overall
• Encourage at least 10 new entrepreneur registrations
• Aim for 2 e-book downloads

These targets align fully with the measurable objectives outlined in the assignment and email.

I’m ready to begin with my weekly social media and blog engagement plan. Looking forward to collaborating with everyone and building meaningful awareness for AAE’s educational mission!